Earlier this week retail yoga giant, Lululemon, was called to the carpet regarding the contents of some its products. Infused with seaweed, some of Lulu's products supposedly "release marine amino acids, minerals and vitamins into the skin upon contact with moisture." However, based on tests performed by an independent lab, none of these fabrics contain any traces of seaweed and many consumers feel slighted. Lululemon's prices are alot higher than their competition so I expect their products to be held to higher standard. When I hear this kind of news, it really makes me wonder, "Is a pair of yoga pants really worth $100?" You be the judge.
1 comment:
are they worth $100? No. Will consumers hesistate on spending that money ....that shall be seen. but from my perspective their sales will not be affected by this news. Their customer base have a slight price inelasticity that won't be affected by this news. If you originally spend that much on yoga clothing the consumer is spending on a luxury item. the brand and name associated by the lulu symbol will not change. people will continue to purchase lulu apparel until their name or brand is no longer related to a high class of style and culture...only then once that is gone will they encounter problems
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